Funded by the Scottish Government, NHS Grampian’s Alcohol Pre-Pregnancy and Pregnancy Advice (APPA) service will launch on Monday.
The project will offer confidential advice and support on alcohol intake during pregnancy, and is available to anyone concerned about their own drinking, or that of someone else who is expecting.
The scheme hopes to reduce the number of babies born with Fetal Alcohol Syndrome (FAS) or diagnosed with Fetal Alcohol Spectrum Disorder (FASD) in the Grampian area.
It follows concerns that drinking when considering and during a pregnancy is underestimated and under-recorded.
Lynn Cameron, NHS Grampian midwifery manager, said: “FAS and FASD are both 100% preventable.
“We want people to tell us if they have been drinking. If we don’t know there’s any alcohol we can’t link it to symptoms.
“The service is absolutely non-judgmental, we want to help people.
“This is an incredibly timely initiative, because alcohol consumption has increased in Scotland over recent years.