Reported by Alzheimer’s Disease International – the news we share raises awareness of equality issues being reported in the media.

Today, ahead of the seventh World Alzheimer’s Month in September, Alzheimer’s Disease International (ADI) is highlighting the growing severity of global dementia crisis. Every three seconds someone around the world develops dementia.

As the number of people living with dementia is predicted to rise to 152 million by 2050, ADI is urgently calling on Governments worldwide to develop more effective plans to address one of the key global public health concerns of the 21st Century.

As part of its work to highlight the need for a better global response to the dementia epidemic, ADI has worked with ITN Productions to create the ‘Every 3 Seconds’ documentary, presented by National News Correspondent, Duncan Golestani, to raise awareness of around the impact of dementia.

The feature length documentary focuses on the factors that are shaping the global approach to dementia: innovation in dementia research and care and exploring how technology can play a part in treating the disease.

The film was created in association with a range of leading academic, research and care organisations from around the world, to chart the human, social and economic impact of dementia globally and work towards reducing stigma around the condition.

Kate Swaffer, a co-founder, and the current Chair and CEO of Dementia Alliance International, a global organisation whose membership is exclusively made up of people with dementia from 47 countries, said:

“It is critical that we raise awareness and breakdown barriers, as well as reduce the discrimination and stigma, and improve access to a timely diagnosis of dementia. It is also crucial to improve the support and care for people with dementia and their families globally, but especially in low and middle-income countries. The Every 3 seconds documentary is important because it helps raise awareness through sharing the stories of people living with dementia and those supporting them, alongside those working in the field, including researchers working towards finding disease modifying treatments or a cure or for reducing the risk of dementia. It is imperative we use every means possible to highlight the importance of tackling dementia.”


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